About Us — The Waffle Co.
Feel the Warmth of a Freshly Baked Waffle
The Waffle Co. today is one of the most loved brand when it comes to desserts. The tempting variety of Waffles, Thick Shakes & Pancakes is just divine. Most of our stores are designed keeping in mind a contemporary look & feel, incorporating capacity of 10-12 people at a time, and not to forget excellent hygiene & ambient lighting.
Started by the directors of Giani’s in 2017, The Waffle Co has 170+ stores spread across different cities all of them focused on our key ingredient –Taste & Quality. We definitely wish to expand further without compromising on our commitment of delivering quality and yumminess in every bite of waffle and every bottle of shake.
Our Founding Story
The Waffle Co. was born from a family already fluent in the language of dessert. Brothers Amar Singh and Anand Preet Singh grew up in the restaurant business, working within their family’s well-known ice-cream brand, Giani’s. That hands-on experience — understanding what makes people fall in love with a dessert brand — became the foundation for everything that came next.
In 2015, the brothers took on the challenge of revamping Giani’s itself, an experience that sparked a deeper passion for innovation and building something new. Waffles were originally meant to be just another category within Giani’s menu — but the response was overwhelming. Customers wanted more, and it was clear this deserved to be its own brand.
So in 2017, The Waffle Co. opened its very first outlet on Shankar Road, Rajinder Nagar, Delhi. It was a simple idea executed with obsessive attention to taste and quality — and it struck a chord immediately. Every two weeks, it felt like a new waffle shop was opening somewhere in Delhi, and The Waffle Co. was determined to lead that wave, not just follow it.
What We Stand For
🍽 Taste & Quality, Non-Negotiable.
This is the ingredient we mention most because it's the one we compromise on least. Every waffle, shake, and pancake is made to the same standard — whether it's our first store in Rajinder Nagar or our 170th outlet.
🧇 Freshness in Every Bite
Nothing sits around. Our waffles are baked fresh, our shakes are blended fresh, and our menu is built around the idea that dessert should feel like a treat, not an afterthought.
✨ Ambience That Invites You to Stay
Our stores aren't just counters — they're designed spaces. Contemporary interiors, comfortable seating for 10–12 guests, ambient lighting, and spotless hygiene standards ensure every visit feels as good as it tastes.
🏆 Consistency at Scale
Growing to 170+ stores across cities — and soon, countries — only works if every single outlet delivers the same experience. We treat consistency as a promise to every customer, not just a franchise metric.
🚀 Growth Without Compromise
We're expanding fast — targeting 300+ stores and a global footprint — but growth only counts if quality grows with it. Every new store has to meet the same bar as the first one did in 2017.
Key Milestones
| Year | Milestone |
|---|---|
| 2015 | The Singh brothers revamp the family brand, Giani's, igniting a new phase of culinary innovation |
| 2017 | The Waffle Co. launches with its first store on Shankar Road, Rajinder Nagar, Delhi |
| 2018–19 | Rapid early growth across Delhi-NCR, expanding to 15+ outlets within the first couple of years |
| 2022 | The founders extend their portfolio, launching two additional F&B brands under the same family of businesses |
| 2024 | A fourth brand joins the portfolio, reflecting the group's growing footprint across categories |
| 170+ Stores | The Waffle Co. has 170+ outlets across multiple Indian cities, including an international presence in Canada |
| What's next | With aggressive expansion plans, The Waffle Co. is targeting 300+ stores in the next couple of years, alongside plans to take the brand global and bring signature Indian-style waffles to international audiences |
Meet Our Founders
Amar Preet Singh
As an entrepreneur, Amar Preet Singh thought and executed the brand, started with menus, recipes, tastes, and everything that goes into the kitchen.
Anand Preet Singh
An entrepreneur since a young age with a keen interest in extensive marketing and expansion experience he takes care of all the marketing and growth.